Blogging your way to business success is more than just another catchy marketing phrase. By attaching a blog to your business channels you can see your company reap a plethora of rewards, all of which will help to improve your business’s bottom line: profitability.
Still not convinced? Then here are some ways a successful blog can help your business succeed.
1. Increases Traffic To Your Site
Useful blog content will attract users to your website. Initially, they will be drawn to your content and visit your website for the purposes of that content. However, a well-designed website will be able to entice users to stay on their site and potentially have a look around. Again, a clever website will be able to convert these leads into sales (as a best-case scenario!) but at the very least, the increased activity on your website will improve your recognition levels.
An example of this could be a kitchen supplies company. By publishing blog content, such as recipes, on your website you will be attracting users who want to use that recipe. Once on your site, you can use the opportunity to showcase other ways in which customers might use your products or highlight their benefits and in turn persuade customers to go on and try it for themselves, ultimately making a purchase.
2. Builds Trust & Authority
A blog gives your business the opportunity to showcase its knowledge. It provides you with a space where you can be a point of reference, provide authority on a subject matter, and divulge information and talking points to your customer base. This then helps to build trust between your business and your customer, which will boost relations and ultimately sales.
A great example of this is that provided by Michael Snow of Trailersplus. Michael Snow is the founder and CEO of Trailersplus and publishes useful blog content regarding trailers. The content is designed to showcase his expertise and reassure customers that he knows his stuff when it comes to trailers. Ultimately improving trust in his brand and in turn sales.
3. Improve your website SEO
If you get your SEO right then the impact on your website could be phenomenal. By using the right titles, descriptions, and keywords in your blog then you can improve your Google search ranking. This means that your website, and ergo your business, is more likely to appear on Google search results, which will lead to more business. Getting your SEO right within your blog posts can be a difficult and time-consuming task so if you are a little unsure but are serious about getting your blog out there consider turning to the SEO experts for their professional input.
4. It Gives You A Space To Share News
A blog is a great place to highlight the goings-on and relevant stories related to your business. Social media is great, but with limited characters and text space, there is only so much information you can share. Use your blog to showcase how your products or services help customers, use it to tell the story of how your company began or who are the people behind the business. Use your blog as a space to make your business as personable as possible, modern-day consumers love this form of marketing. It helps build trust and confidence in your brand and gives it a personal touch that will be well received by potential customers.