5 Ways To Build Your Professional Persona

building your professional persona

In life, we all have to work in order to gather the success we want. Nothing comes to us on a plate, unfortunately. Some people will work their way up the ladder and find themselves in a wonderful position. Others might want to head out on their own and stand out above the rest. With the likes of social media and the society we’re in now, this is entirely possible.

Ultimately, though, getting your name out there is crucial to your success.

Whether you’re thinking of becoming a writer, an online comedy personality, or something in-between, you’ll have to do what you can to get people’s eyes on you. If you want to build your professional persona, here are a few things you can do: 

Network Effectively And Regularly 

If you want to build your professional persona, you have to put yourself out there and get to know other people. This could mean people in the same industry or field as you’re looking to go into, or people in completely opposite one. (You never knew where your next client will come from!) Boosting popularity is literally a case of being seen and heard by more and more people, so speaking and connecting with more people just makes sense.

But how do you do this exactly? By showing up to and investing in networking events and hosting your own, posting consistently on social media, speaking up in groups and forums (online and in-person), and getting involved in your local community.

Establish A Solid, Professional Online Presence 

People will always look for more information online. They might head to a website or to social media channels. Whatever they do, you’ll have to make sure that you are there to answer questions – and capture their attention while doing so. If you aren’t too sure about how to make your online presence attractive, there are plenty of services. For example, building your website can be done through a company like WEBX360, that provides design and strategy.

Companies that focus on web design, SEO, social media marketing, and even expert coaching will be your best bet. 

Be Consistent With Your Work

You won’t be taken seriously if you aren’t consistent, reliable, and personal.

Consistency can come from posting regularly, by providing top-notch work to your clients, and by keeping yourself and your pages updated regularly. Reliability means everything from showing up on time (both in-person and virtually) to providing the services and deliverables you promise. And providing a ‘personal’ touch means showcasing who you in everything you do or create.

You will naturally have the edge if your personal profile reflects what makes you different and what you can uniquely provide your clients.

Elevate Your Communication

Being able to speak with confidence and get your message across to others is a skill. It’s not something that we’re all born with. If you cannot speak well when trying to make sales or convince people, then those listening will likely zone out or lose interest fast. Work on your social skills and the way you get your point across, as well as honoring (and learning about) people with perspectives outside of your own.

Don’t Be Afraid To Try New Things 

If you stick to your craft, then you’ll obviously become a lot more accomplished in it. That doesn’t mean you can’t branch out and try all kinds of different skills, though. The more you have in your arsenal, the more versatile you can be when it comes to impressing and working with others. Whether you’re looking to build a business or you’re hoping for more online popularity, people appreciate those who put in the effort and push outside of their comfort zone.

For other professional resources and tips, head to our blog page.


Featured Image Credit: Rupixen
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5 Ways To Build Your Professional Persona
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