Is video marketing and content really worth all of the hype? The short answer is yes. People are now spending the majority of the time online watching videos, and a massive amount online marketers and influencers are currently creating videos as their main form of content.
Video is well worth putting your time into! Here are a few reasons why you need to integrate more video content into your overall marketing strategy.
Video Marketing Is More Engaging
Video engages the senses more than other forms of content. Rather than a single stream of connection (ex. visual with text), videos use elements of visual and auditory to connect with the intended audience. Videos are also much more entertaining than traditional articles, as well as easier to consume.
When a viewer is engaged with a video, they will be able to remember more of the message than if they would have read an article/post. This is why it’s important to have a strong voiceover and/or subtitles.
Video Increases Brand Awareness
Your online brand is incredibly important, as many people are going to get their first impression of you/your business by finding you online. Your brand’s identity is built by the content that you put out, and your customers will develop an opinion of you based on the content that you create or share.
Video content can be used to tell your brand’s story with intention. Creating video content, especially content that is fun and engaging, is a much better way to show off you or your brand’s personality. Video is also much more likely to be viewed, liked, and shared, which is great for SEO!
PS: Statistics also show that brands that use video marketing are able to grow their revenue about 50% faster than brands that don’t make use of video! This is because the more people that know about your brand, the more customers you are able to attract.
Video Has More Social Reach
To grow your brand, people need to be able to find you online. Video content is one of the most effective ways to extend your online reach. Social videos can generate a lot more shares than text and images. And, the more people that are sharing content that your brand has created, the better.
Video marketing feels more natural too. This means that people are less annoyed at an ad popping up because they’re finding and connecting with your brand organically. This, of course, makes them feel more positive about your brand!
Influencer Video Is An Authentic Recommendation
Marketing research shows that most people trust suggestions and recommendations on what to buy over all other forms of marketing for buying decisions. If you can develop video content in partnership with a trustworthy online influencer who has a loyal and engaged following, your product is bound to sell more. This is just another way to use video marketing to your advantage (while outsourcing the hard work!).
If you haven’t tried video marketing already, now is definitely the time to make use it in your brand’s online presence! Video is the future of the online world, and if you aren’t already using videos, TikToks, Reels, livies etc. to grow your business, you should be.
For other digital tips and tricks, head to our Marketing page!