Whether you’re a creative, professional, business owner, entrepreneur or otherwise, you want to make sure that your site is successful. However, what many people don’t realize is that their website is failing in many aspects. From SEO to brand voice, imagery to confusing language, there are a myriad of ways your website may be falling short.
But here’s what you can do about it:
1. You Are Not Optimized for a Mobile Device
The first reason why your site might be failing is because you are not optimizing your pages for any mobile devices. This means that when people visit your site from a mobile phone or a tablet, they are simply not able to view your site in an accessible and responsive way.
On top of this, your ranking will be penalized if your site is not optimized.
You may find that your site ends up appearing broken, small and dated. This is the last thing that you want, but there are steps that you can take to try and turn this around. To fix this issue, then you need to undergo a redesign that prioritizes mobile-friendliness. If you can do this, then you should find that your search engine optimization (SEO) improves drastically.
2. You Are Using People Who Are Not Qualified
If you do not hire professionals to build your site for you, then you may find that you end up getting a very bad deal. Cheap sites will result in you having a few good months, but before you know it, things will drop off. You will always find someone who can do it cheaper, but this doesn’t mean that it will be better.
If you want to get the best result out of your site and the efforts you are making, then you need to try and make sure that you hire the best you can find (within budget, of course!). Keep in mind that if you skimp on paying someone, then you may end up spending more money in the future trying to rectify your issues.
3. You Are Not Utilizing PPC & Organic Search
Even the most stunning sites out there can fail if they are not optimized for Google.
Your customers will start their process with a simple search, and if you cannot be found, then you will not get any visitors. In layman’s terms, this means your website is failing! If your site is already mobile-friendly and if it has a good CTA, then this is great. . . but at the end of the day, if you do not invest in SEO, then this will be holding you back.
You may find that most of your traffic comes from previous customers and not new ones, and eventually, this will stall your growth. Ideally, you should be combining PPC with organic efforts to try and make sure that you end up getting the best result out of your efforts. If you can do this, then you will benefit more than you realize.
Have other website-building tips? Share with us in the comments!